Technology behind comfort
At the heart of On Cloud Shoes is the innovative CloudTec® technology. This patented technology consists of a series of hollow pods or “clouds” on the outside of the shoe. These clouds compress at impact to provide cushioning and then lock firm to offer solid push-off. The design aims to provide both cushioned landings and explosive takeoffs, enhancing both comfort and performance. The unique construction not only absorbs shock but also promotes natural range of motion, reducing stress on joints and muscles.
Main Features
Oncloud shoes are made from high-quality, lightweight materials that contribute to their overall comfort. The upper is usually made from breathable, durable fabrics that keep feet cool and dry. The shoes also feature a minimalist design that focuses on the essential elements, ensuring that they are not only comfortable but also stylish and versatile for a variety of activities.
Increase in popularity
Since its introduction, on-cloud shoes have gained popularity among athletes and casual wearers alike. Their rise can be attributed to several factors:
Performance Benefits: Athletes appreciate the improved performance that comes from CloudTec® technology, making these shoes ideal for running, training and other high-impact activities.
Comfort and Support: The exceptional comfort and support provided by OnCloud Shoes have made them a favorite among those who spend long hours on their feet, including professionals in healthcare, retail and other industries.
Versatility and Style: Beyond performance, OnCloud Shoes are known for their sleek, modern design. They are versatile enough to transition from athletic wear to casual fashion, appealing to a wide audience.
Endorsements and Reviews: Positive endorsements from professional athletes and glowing reviews from consumers have enhanced the brand’s reputation and appeal. Word of mouth recommendations and social media presence have further increased their popularity.
Global Reach: OnCloud shows are now available in multiple countries around the world, with a strong online presence that makes it easy for consumers to learn about and purchase products.
Brand History: On Cloud Shoes
Founding and early days
On was founded in Zurich, Switzerland in January 2010 by Oliver Bernhardt, David Elliman, and Kasper Copetti. Olivier Bernhard, a former professional triathlete and multiple Ironman winner, was the driving force behind the launch of On. After retiring from professional sports, Bernard was on a quest to create a shoe that would provide the perfect combination of cushioning and support, which led him to team up with his friends Alleman and Copetti to create the Both brought business acumen and business experience. Table.
The birth of CloudTec® technology
The main innovation that set it apart from other shoe brands was the development of CloudTec® technology. Bernhard’s vision was to design a shoe that could provide the feeling of walking on clouds, which was achieved by incorporating a series of hollow pods (clouds) on the outsole. These clouds were designed to offer soft landings and firm takeoffs, providing both cushioning and responsiveness. The idea was prototyped and refined through countless iterations, with feedback from players and engineers helping to perfect the technology.
Early success and market introduction
On launched its first running shoe in 2010, and it quickly gained traction in the athletic community. The shoe’s innovative design and promising performance were highlighted at the ISPO BrandNew Awards in Munich, where On won the prestigious award for innovation in sports. This accolade helped catapult the brand into the spotlight, generating buzz and interest among players and retailers.
Expansion and growth
After its successful launch, On expanded its product line to include different models to suit different types of runners and activities. The brand continued to innovate, introducing shoes that were suitable for trail running, long-distance running, and everyday wear. The unique design and technology of OnCloud Shoes attracted a growing number of loyal customers, including professional athletes who endorsed the brand.
Global reach and recognition
Its development was not limited to Switzerland. The brand quickly gained international recognition. By focusing on direct-to-consumer sales through its website and partnering with specialty retailers, On was able to reach a global audience. The company’s commitment to quality and efficiency, along with its innovative marketing strategies contributed to its widespread popularity.
Innovation and sustainability
In addition to expanding its product range, On is committed to sustainability and innovation. The brand has introduced eco-friendly methods in its manufacturing process and developed new materials that aim to reduce their environmental impact. On’s sustainability initiatives include the launch of the Cyclone, a fully recyclable running shoe that operates on a subscription model, underscoring its dedication to creating sustainable products without compromising on performance.
Recent developments
In recent years, On has continued to consolidate its position in the market by forming strategic partnerships and expanding its retail presence. The brand’s influence has extended beyond just running shoes, as they have branched out into apparel and accessories, maintaining their focus on innovative design and functionality. In 2021, On took a major step by going public, listing on the New York Stock Exchange, marking a new chapter in their growth and expansion.
Conclusion on “On Cloud Shoes”
On Cloud Shoes have revolutionized the footwear industry with their innovative design and unparalleled comfort. Born from a desire to create the perfect running experience, On has grown from a small Swiss startup to a globally recognized brand, beloved by athletes and casual wearers alike. The unique CloudTec® technology, which provides both cushioning and responsiveness, sets On Cloud Shoes apart from other footwear options, making them a top choice for anyone seeking performance and comfort.
